Hola a todos!
Hace unos días andaba en busca de un caso de estudio reciente que involucrara un website para compartirlo con todos uds. Encontré un caso interesante de Underarmor, competencia de Nike, del 2015, se llama » I WILL WHAT I WANT». Es un caso de empoderamiento de las mujeres desafiando expectativas, ignorando las críticas y manifestar lo que se desee de la vida.
Además de uso digital, redes sociales y sitio web con transmisión en vivo, este caso integra también relaciones públicas (anunciando la asociación entre la marca y la modelo Giselle Bundchen) y televisión como primer punto de contacto.
Vi el video varias veces y me dieron ganas de correr tras mis sueños en este momento!!! 🙂
Que lo disfruten!
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Hello everyone!
A few days ago I was searching for a case study which involved the use of a website to share it with all of you. I found this interesting Underarmor case, Nike’s competitor, from 2015, it is called «I WILL WHAT I WANT». It is a women empowering campaign for a brand that had mostly men buyers, celebrating women to defy expectations, ignore outside judgments and pursue their dream.
Additional to the use of digital, social media and website with real time activity, this case study also integrates public relations (by announcing the partnership between the brand and the model Giselle Bundchen) and television as consumers touchpoints.
I saw this video and all I want is run after my dreams right now!!!! 🙂
Enjoy!
https://www.youtube.com/watch?v=S9UcDz2pEtI